ESPN 30 for 30 episodes “Broke” sparked the thought:
“Why don’t individuals train their money habits the same way athletes train their bodies to perform on the field?”
Originally focused on financial literacy for pro athletes, TMA was born in 2015 with 5 Ohio State student athletes who set out to teach athletes about money and keeping their financial minds in tip top shape, like their bodies.
After a few years of producing content on Instagram, the team disbanded and the brand sat dormant for several years.
In 2018, founding member, Brian, after seeing the endless amount of mediocre at best financial advice online and in social media decided that TMA would be a Financial Empowerment brand teaching individuals to become financially free, unlock life changing opportunities, and break out of the endless 9-5 drudgery.
TMA is no longer just for athletes, it is a lifestyle brand meant to change everyone’s lives, everyone who wants to unlock their own potential.
TMA makes it EASY to understand that there is no magic or luck behind being wealthy, owning a vacation home, buying your dream car, or retiring at age 40…all it takes is the knowledge, persistence, and work over time to achieve your wildest financial goals.
Become a Money Athlete with us, your future self will thank you.
The Money Athlete (TMA) began in 2015 with the goal to teach athletes how to get their personal finances in shape, just like they keep their bodies in shape for the big game. Athletes are driven by the desire to be the best, so why not bring that drive into their personal life by helping them achieve their financial goals side by side with their athletic goals? By doing so, this would ensure athletes of all levels would be equipped with the tools they need to be financially successful even after their athletic career came to an end, thus changing the common tragic outcome of bankruptcy for most post-career athletes.
In all three major sports leagues, the percentage of athletes that declare bankruptcy within ten years of retirement is close to 50%. TMA took input from both professional and student athletes to create the most effective financial literacy program. Financial “conditioning” began with five Ohio State student athletes teaching other athletes about all things money, bringing their teammates up to speed on financial literacy. These athletes were determined to not be another contributor to that 50%.
TMA quickly became the financial lifestyle brand for many Ohio State athletes through its online education. It created a platform for athletes to discuss a topic that wasn’t naturally engrained in their day-to-day conversation. TMA made it easy to understand a typically misunderstood, and very important, subject. But why should this tool only be for athletes?
In 2018, TMA decided to change the game. Readily available online financial advice is mediocre at best, and TMA knew they needed to reach more than just athletes. TMA turned into a Financial Empowerment brand, educating all individuals on how to become financially free, allowing people to unlock lifechanging opportunities and break out of the endless 9 – 5 slump.
Today, The Money Athlete is 100% female owned and makes financial literacy accessible to all. TMA makes it easy to understand that there is no magic wand or good luck charm behind being wealthy. YOU can drive that dream car, buy those designer shoes, own the vacation home, eat at the Michelin restaurant, retire at 40…you just have to be in the know, and TMA will get you there.
Ready for financial independence? Ready to dominate your finances and not stress about money again? Become a Money Athlete, your future self will thank you.
We transform lives by helping individuals understand how successful people make money, teaching them how to crush their goals, and showing them how to live their best lives. We empower everyday people to build strong financial futures and guide them on their financial journey to absolute success.
Lack of financial knowledge and understanding at the individual level translates into significant problems at the community and national levels.
Copyright 2023 © The Money Athlete | All rights Reserved